Welcome to the Delta Media eDispatch
In today's economic climate, planning and evaluating all organizational activities for their impact is more important than ever. Measuring the Return on Investment (ROI) that each activity generates is a vital for helping organizations make effective choices when it comes to budgets and staffing. Many communicators shy away from this approach, either because they're unsure how to measure ROI for communications, or because they simply don't have the time to evaluate and measure the performance of so many different tactics.
Savvy communicators understand, however, that clear indicators of ROI are essential to securing continued support and continued investment in communication vehicles and activities. Taking the time to assess your performance will help you justify budgets and staffing requirements, find ways to improve the overall impact of your communication program, and demonstrate to board members and senior executives that money spent on communication is truly an investment, not just an expense.
This issue of the Delta Dispatch is dedicated to helping you discover innovative and effective ways to measure your communications ROI. Let us know what you think.
Enjoy the read,.
Bernard Gauthier,
Directeur général,
Delta Media Inc.
