Success Stories

As a value-added service for Delta Media’s ongoing clients and leaders in industry, government and the not-for-profit sector, Delta Media delivers customized training in media relations, presentation skills, message development and strategic communications planning.

Two levels of course customization

Client: Justice Canada

Justice Canada has benefited from Delta Media’s dual-level course customization since 1998. In addition to our standard level of course customization based on pre-training questionnaires completed by individual trainees, we have incorporated the Department’s external communications policy directly into our Positive Media Relations training seminars.

This ensures that federal prosecutors, departmental executives and communications officers share a common approach and standard for the conduct of media relations.

For clients such as Justice Canada, Delta Media also offers the opportunity to preview and critique supplied audio- and videotaped interviews and to present their own resource materials in our training manuals.

Specialized training for seasoned communicators

Clients: Human Resources and Skills Development Canada (HRSDC) and Social Development Canada (SDC)

The division of Human Resources Development Canada into two departments in December 2003 presented a unique opportunity for the Government of Canada to use Delta Media training for both skills development and to promote uniform media relations policies and practices.

In addition to the delivery of Positive Media Relations spokesperson training seminars in French and English, Delta Media was asked to deliver a series of Targeted Media Message development workshops. This stand-alone, one-day seminar focuses on the four keys to the development of powerful media messages: The Public’s “Hot” Buttons and the Media’s Perspective; Issue and Audience Identification; Articulating Your Message; and Validating Media Messages.

At the conclusion of these intensive workshops, senior communicators with both HRSDC and SDC expressed a desire to incorporate many of the tips and techniques they had learned from Delta Media into the Departments’ own media relations standards and practices.