Targeted Media Messages:

Delta Media’s Targeted Media Messages seminar helps you develop powerful media messages. Like our Positive Media Relations seminar, it is delivered by media relations specialists, veteran ex-journalists and experienced media spokespersons.

Our expert trainers will show you how to:
 

• Identify and define issues likely to attract media interest
• Respond to the concerns and interests of your key target audiences
• Craft simple and effective media lines
• Validate media messages
• Cope with tight deadlines
• Adapt media lines for use in other communications products

All training is customized to our clients’ needs and the issues and experience of participants.

What will I learn?

Delta Media’s Targeted Media Messages workshop will teach you how to create powerful media messages.

You will begin by learning how to identify an issue and the segments of the public most affected. Using a step-by-step approach and utilizing a series of practical exercises, you will also learn proven techniques for crafting and validating position statements and media lines.

Finally, you will learn how to adapt your messages for use in other communications products.

For more information, consult the sample Seminar Agenda or contact us by telephone, e-mail or facsimile.

Who should attend?

Anyone in a communications, operational or support function who wishes to focus their media messages will benefit from this workshop.

Senior executives and communications professionals, including strategists, information officers and media spokespersons, will have the opportunity to hone their media relations skills and will be introduced to a variety of new concepts and ideas.

All participants will emerge from this course with a greater understanding of media messages and how they are crafted and a deeper appreciation of how they are used by media spokespersons.